New Line bumps up Greer

Exec VP of publicity gets additional duties

New Line has upped Elissa Greer to exec veep of publicity and promotions.

Move follows the elevation of PR exec Christina Kounelias to exec VP of marketing (Daily Variety, Nov. 16).

In her new role, Greer will oversee publicity for the mini-major. She will continue to oversee specialized marketing TV promotional programming. She will coordinate publicity and promotion with various New Line departments.

A 15-year veteran of the mini-major, Greer has been exec VP of publicity and field promotions since 2005. During that time she led the L.A. PR and field promotion teams on pics including “The Lord of the Rings” trilogy, “Hairspray” and “Wedding Crashers.”

Greer began her career at TriStar Pictures in 1984, and served in a variety of publicity and marketing positions at Orion Pictures and 20th Century Fox before joining New Line in 1992.

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