'Loser's' J.D. Roth to exec produce quiz show

NBC is taking a shot on “The Interrogator,” a new quizzer from “The Biggest Loser” exec producer J.D. Roth.

Skein pits five contestants against one another in a game that involves deception and bluffing in the pursuit of a large sum of cash. By answering questions, players get the chance to peek into five bank safes — one of which has the cash.

Key to the action is the titular character, who will attempt to discern which contestants are lying and which are telling the truth. The results of the interrogations come into play at the end of the game, when the player with the most points has to decide which safe to open.

“Interrogator” is based on a format from Eyeworks, the Dutch company that last year bought a major stake in Roth’s 3 Ball Prods. (Daily Variety, Sept. 24). Project is the first to emerge from that marriage.

“One of the main goals of the Eyeworks deal was to build a global brand where formats go back and forth, and this is a great example of that,” Roth said Monday in an interview. “We took one element from the original format, blew it up and came up with this show.”

What Roth and partner Todd Nelson focused on was the idea of having someone intensely question contestants about what they see when they look in the safes.

“The original is a much more straightforward Q&A, but deep down, what works is that it’s really about truth and lies,” Roth said. “So we decided to make the entire show about that.”

Lie detection has become a hot trend in quizzers, with Fox readying production on “Nothing but the Truth,” a skein in which a machine is used to test players’ veracity.

Purchase of “Interrogator” caps a busy couple of months for 3 Ball.

The CW, meanwhile, premieres a new cycle of “Beauty and the Geek” later this month, with production on another cycle already ordered.

Discovery Kids has wrapped production on the sixth season of “Endurance,” which Roth also hosts.

And tonight, NBC bows the fourth installment of “Biggest Loser.” Latter show has also been greenlit for another cycle, which is slated to begin lensing later this year.

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