NBC Agency raises duo

Radice, Vescera promoted

The NBC Agency has upped a pair of key execs, naming Jim Vescera to exec VP of on-air advertising and Frank Radice to East Coast exec VP.

Vescera will be based in Burbank and supervise the creation and production of all of the net’s on-air advertising and video production. He’ll also oversee the electronic publicity group and lead the NBC Agency’s special projects team, which handles campaigns and materials for all of NBC Universal.

Radice, who’s based in New York, will continue to oversee the Peacock’s New York advertising, specifically as it relates to NBC News and MSNBC, as well as various new-media and digital operations.

The execs both report to the NBC Agency prexy John Miller.

“Together, the creative vision shared by Jim and Frank have helped shape NBC’s promotional efforts,” Miller said.

Vescera, who had served as senior VP of the NBC Agency since 1998, will also take an active role in promoting the 2008 Summer Olympics and will handle other aspects of Peacock branding.

Other than a two-year stint at ABC (where he helped steer the yellow-hued “TV Is Good” campaign), Vescera has been with NBC since 1986. He began his career in WJAR Providence, R.I.

Radice was most recently senior VP of advertising and promotion at the NBC Agency; before that, he was VP of advertising and promotion at NBC Entertainment, handling the net’s NBC News productions and East Coast latenight skeins.

As a songwriter-composer, Radice also co-created “Today’s” “America’s First Family” theme song.

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