After its recent consolidation, National Geographic Global Media Group has promoted National Geographic Ventures COO Edward M. Prince to exec VP, operations for NGGM. It’s the lastest move in a large-scale restructuring that has put all the National Geographic consumer content properties under one banner — including the group’s television channels, the venerable magazine, and National Geographic Digital Media.
NGGM prexy Tim Kelly explained that “Previously, things existed pretty much independently, and Ted is helping us to knit all the pieces together.” Kelly noted that uniting the entities under a single banner would enable the various concerns to work together and introduce users from one niche to content in another.
“The group’s biggest investment is in the channel,” said Kelly. NGGM has moved from one channel to five, including the recently-launched NatGeo Music channel.
Prince, a former senior VP at AOL, is the kind of tech-savvy exec that NGGM hopes will aid the org in directing their new focus on digital content. The website content has recently launched a news widget, and the site’s articles feature streaming video feeds and blog channels for the org’s various writers and photographers.