Moonves to kick off Mipcom

Exec trio set to discuss global strategies

The upcoming Mipcom TV trade show in Cannes has taken the wraps off its roster of keynoters, with Leslie Moonves set to kick off the five-day TV and digital market and conference Oct. 8. The CBS prexy-CEO is also being feted as Mipcom’s Personality of the Year, an honor given to execs who have greatly impacted the international TV business. Moonves will discuss some of the changes and challenges facing the global TV programming business.

Three other Americans are also set to discuss their very different global strategies: the newly minted co-chairman of NBC Entertainment and Universal Media Studios Ben Silverman, the CEO of United Artists Paula Wagner and the CEO of Joost Mike Volpi.

Silverman will talk about how the global broadcasting of content by the Hollywood studios is changing, while Wagner will share her vision of where the movie biz is going and what that means for the traditional economic models of the Hollywood studios. They will make their remarks Oct. 9.

On Oct. 10 the focus will shift to tomorrow’s technologies as Volpi unveils his vision of Joost’s near-term future and looks at some of the findings made during the Internet-based platform’s start-up phase.

Two other speakers hail from India, which is the country chosen by Mipcom organizers this go-round for a special focus on its burgeoning TV programming biz.

The first, Subhash Chandra, the founder and chairman of the Zee Network and the Essel Group, will look at the rapid growth of the Indian TV and cable market and how new technology is impacting viewing habits; Ronnie Screwvala, the founder and CEO of UTV, will examine the key emerging sectors, namely film and animation, and their international prospects. Both will speak on opening day.

Finally, Emilio Azcarraga, prexy-CEO of Televisa, will explain Oct. 10 why the Mexican conglom is the dominant Spanish-language media company in the world. He’ll also discuss the company’s expansion approach via partnerships with other Latino and non-Latino players on the digital front.

Some 12,000 international TV and new media execs are expected to attend the five-day bazaar, which wraps Oct. 12. Like Daily Variety, Reed Midem’s Mipcom market belongs to Anglo-Dutch conglom Reed Elsevier.

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