TOKYO — The NTV network will broadcast what it describes as the first blog-driven drama — a series whose story can be changed by fans contributing to a blog.
Sponsored by electronic giant NEC, “Okinawa otoko nigeta” (My Guy Escaped to Okinawa) is about a 33-year-old female office clerk whose photographer boyfriend suddenly leaves for the island of Okinawa, south of the main Japanese archipelago.
She pours out her feelings about this on her blog, which went up Nov. 2 on the Internet.
The blog will continue to appear, with video segments, until December. Then on Dec. 5 and 19, the recorded shows will be broadcast on the NTV “Digital no konjo” (Digital Spirit) terrestrial variety show. The episodes will also be beamed on the blog.
Starting on Dec. 20 and continuing until Dec. 31, “Another Ending,” a show that explores the options the heroine did not pursue in the first show, will air on NTV’s Internet pay TV service Nippon Television No. 2.
Finally, NEC will offer the show on its “one seg” mobile communications service.
Toshio Tsuchiya, NTV executive director, says though viewers writing comments on the heroine’s blog can influence the show, it will not be done by viewer vote.
“If one comment can move her, her actions will reflects that comment, even if it is one person’s word against 99 others,” he says.