Sarahbeth Grossman has joined Variety as vice president of marketing and communications.
Grossman comes to Variety from Walt Disney Studios Home Entertainment, where she served as executive director of worldwide business development and brand strategy.
Variety president-publisher Charlie Koones, to whom Grossman reports, said, “Sarahbeth has a perfect blend of experience and market knowledge to help drive our business across platforms and to new audiences.”
Grossman started with Buena Vista Home Entertainment in 1999 in the online marketing team. In 2005 Grossman moved to the brand strategy team, and in 2006,her role expanded to include global strategy and business development initiatives.
Prior to Disney, Grossman was an independent producer.