The BBC has decided a British voice is best suited for its upcoming newscast aimed at Americans.
BBC correspondent Matt Frei was named anchor of “BBC World News America,” becoming the face of BBC America’s new hour-long newscast launching Oct. 1.
“I think it is sometimes good to get a view from outside the stable,” said Frei, who has been interpreting America to the rest of the world as the BBC’s Washington correspondent since 2003. “It think it will make for an intersting, slightly more detached view. Irreverent, but never dull.”
Rome Hartman, former EP of CBS’s “Evening News with Katie Couric” and a longtime producer for “60 Minutes,” is developing the newscast for BBC America, which will air from 7 pm to 8 pm EST.
“Most great anchors have one thing in common, they were great reporters first; the more I learned about the BBC, the more we reached a consensus that’s what Matt is,” Hartman said.
In addition to Frei, Katty Kay was named Washington correspondent for the newscast and Philippa Thomas was named presenter of “World News Today,” a second hour that will update the news at 10 pm EST.