Freeview reports bumper sales

U.K. digital terrestrial platform adds 2 million users

LONDON — Freeview, the U.K. digital terrestrial platform, sold 2 million digital boxes and digital TV sets in the last quarter of the 2006, the company reported Tuesday.

Cary Wakefield, Freeview general manager, said: “We’ve enjoyed our most successful Christmas ever and are delighted to confirm our continuing popularity.

“With two million sales since Ofcom’s last report, which put Freeview in 9.3 million homes, we’re well on our way to becoming the nation’s favorite way to watch TV.”

Freeview said the record sales continued the service’s strong take up, with a total of 15 million sales since the platform bowed in October 2002.

With Freeview about to launch its PVR service, Playback, the company is bullish about future growth.

Last week Blighty’s leading pay TV provider, BSkyB, announced it had added 183,000 new subscribers in the last quarter of 2006 bringing the total number to 8.4 million.

This was behind analysts’ predictions. They had forecast 190,000 new customers.

Freeview’s owners include BSkyB, the BBC, Channel 4 and ITV.

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