“Deal or No Deal” producer Endemol USA is promoting a pair of key creative execs, pinning senior VP stripes on Caroline Baumgard and Rob Smith.
Baumgard was VP of development, while Smith was VP of programming. Both keep their previous job descriptions and will continue to report to prexy-CEO David Goldberg.
“Rob and Caroline have both played a major role in guiding the creative direction of the company,” Goldberg said. “With their promotions, we have further bolstered and solidified our creative ranks.”
Endemol is also making changes on the business side, upping veepee of finance and administration Ira Chartoff to chief financial officer.
“Ira has been with me since day one,” Goldberg said, calling the promotion “an acknowledgment of (Chartoff’s) considerable contributions to running our business.”
In addition to “Deal,” Endemol’s current slate includes “Extreme Makeover: Home Edition,” “1 vs. 100” and the upcoming ABC quizzer “Set for Life.”