Eid develops NBC U deal

Producer's deal in effect this spring

“Law & Order” co-exec producer Rick Eid is setting up shop at NBC Universal Television Studio.

Eid has inked a two-year, seven-figure deal to create and develop series exclusively for the Peacock unit starting this spring. Scribe has been based at NBC U-based Wolf Films for the past few years.

In addition to “L&O,” Eid teamed with Walon Green to develop and co-write Wolf-produced legal drama “Conviction,” which aired last year on NBC. Other credits include “The Guardian” and “The Street.”

NBC U TV Studio prexy Angela Bromstad said she was looking forward to Eid’s ideas for development. “Rick has a powerful way of turning his unique experiences into great dramatic television,” she said. 

For his part, Eid said working with NBC and NBC Universal TV Studio execs during the development of “Conviction” sold him on the idea of inking a development deal with the studio.

“It’s a place that’s open to innovative ideas,” he told Daily Variety. “I’d like to create shows we haven’t seen before.”

In addition to his TV writing work, Eid moonlights as a magazine scribe. He’s a contributing editor at Elle, where he writes a “Sex and the City”-style column from a male p.o.v.

Eid’s deal was brokered by UTA.

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