Walt Disney Television is axing its femme-skewed U.K. daytime web ABC1.
Company topper John Hardie said the two-year-old net couldn’t generate enough advertising coin because it was available only during the day on Freeview, Blighty’s digital terrestrial platform.
“While ABC1 successfully found a strong audience in daytime, the inability to get access to a Freeview primetime spectrum together with our focus on the Disney brand led us to the conclusion that it was best to move on,” said Hardie, exec VP and managing director, Walt Disney Television, Europe, Middle East and Africa.
ABC1 will cease transmission in the next few weeks.
A Disney spokeswoman said no decision had been made on whether to sell ABC1’s Freeview slot or to launch another service. Space on Freeview is limited, and any sale is likely to prove lucrative.