Comedy Central takes show to Mipcom
Comedy Central’s bombastic TV pundit Stephen Colbert is going global with the launch of “The Colbert Report Global Edition” at this week’s Mipcom mart in Cannes.
Hoping to repeat the overseas success of “The Daily Show Global Edition,” MTV Networks Intl. is rolling out a customized version of the cabler’s hit series, complete with bespoke segments featuring Colbert riffing on international themes.
The new 40-episode half-hour has been especially adapted for international auds and will be distributed alongside the original series, which has been picked up by CTV in Canada and Foxtel in Australia since its international launch last year.
The “global edition” concept has proved a success for “The Daily Show,” which has built a strong following on international broadcasters such as CNN, Blighty digital web More4, CTV in Canada and France’s Canal Plus. Most recently MTV Nets Intl. has struck deals for the series with broadcasters including Showtime in the Middle East, DBS in Israel, CNBCe in Turkey, DR in Denmark, OBN in Bosnia and Norway’s NRK.