CME snaps up TV Markiza

Lauder buys remaining 20%

Ron Lauder’s Central European Media Enterprises has bought the remaining 20% of the Slovak Republic’s TV Markiza that it didn’t already own for 1.9 billion koruna ($79 million).

Launched in 1996, TV Markiza is the leading national broadcaster in the Slovak Republic, reaching 97% of the population with an all-day audience share of 34.3% in the first six months of 2007.

Nasdaq-listed CME operates networks in Croatia (Nova TV), Czech Republic (Nova TV, Galaxie Sport), Romania (Pro TV, Pro TV Intl., Acasa, Pro Cinema and, Slovakia (Markiza, Galaxie Sport), Slovenia (Pop TV, Kanal A) and Ukraine (Studio 1+1, Studio 1+1 Intl., Kino, Citi).

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