Network picks up Davies project
CBS is in the money, ordering the gameshow pilot “Power of 10” — in which contestants can win as much as $10 million.
Pilot, from “Who Wants to Be a Millionaire” exec producer Michael Davies, follows contestants as they try to guess the results of nationwide surveys a la “Family Feud.”
After that, the winner is put in the hot seat and must answer just five questions. The catch: Each answer increases in value by multiples of 10 — starting with $1,000 and ending up at $10 million.
Davies will exec produce through his Embassy Row Prods. shingle, while Sony Pictures TV (where Davies has a deal) is aboard to distribute.
“Power of 10” is an original format from Embassy Row.
Davies’ credits include “Wife Swap,” “2 Minute Drill,” “Play for a Billion,” “Studio 7” and “My Kind of Town.”
“Power of 10” is the latest in a slate of quizzers in development at the Eye. CBS is also developing another version of “Name That Tune,” while producer Phil Gurin is working on a trust-themed gameshow at the net.