New Line Cinema has named Caleb Weinstein as its new Gotham-based senior veep of business development and digital strategy, reporting to chief financial officer Stephen Abramson.
Weinstein joins New Line from a similar position at MTV Networks, where he oversaw all digital efforts for the MTVN Entertainment Group, including Comedy Central, Spike TV, TV Land, AtomFilms.com, iFilm.com, GameTrailers.com and xFire.
At New Line, Weinstein will be responsible for new business opportunities, film performance analysis and the ongoing development of New Line’s digital strategy. Weinstein had worked at MTV since 1999. Before that, he was a financial analyst.