‘Burn Notice’ heats up USA

Few say 'Hey' to Abdul bow

USA Network’s tongue-in-cheek spy melodrama “Burn Notice” rounded up a solid 3.98 million total viewers in its Thursday premiere.

Paula Abdul, however, couldn’t parlay her fame as one of the “American Idol” judges into big ratings for Bravo reality series “Hey Paula.” Its first two original half-hours kicked off, also Thursday, with only 607,000 total viewers. That number was well off the pace for the opening episodes of such Bravo shows as “Top Design” (1.76 million), “Top Chef” (1.28 million) and “Being Bobby Brown” (1.1 million).

The roughly 4 million people who checked out “Burn Notice” also failed to match the premieres of such USA series as “The 4400” (6.2 million), “Psych” (4.4 million), “Monk” (4.4 million) and “The Dead Zone” (4.2 million).

But 55% of the “Burn Notice” viewers were adults 25-54, USA’s target demo, and 50% were adults 18-49.

The lead-in to “Burn Notice” on USA was the final episode of six-hour limited series “The Starter Wife,” which chalked up 3.1 million viewers, 25% below the average for the series.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety