The pressure on paybox BSkyB to sell its stake in terrestrial web ITV is increasing.
The U.K.’s Competition Commission has said the satcaster should either sell the 17.8% holding it bought last November for $1.8 million or reduce it to below 7.5% and give up its seat on ITV’s board.
The regulator found that BSkyB’s holding was enough to allow it to “limit ITV’s strategic options.”
Additionally it said there would be an impact on ITV’s programs. “Given its interests as a competitor and despite its interests as a shareholder, we believed BSkyB would have the incentive to reduce ITV’s investment in content,” the report said.
The Government has until Jan. 29 to decide what, if any, action should be taken against BSkyB in relation to the ITV stock.