Through their respective foundations, Hollywood’s big tenpercenteries have long supported philanthropic endeavors. Herewith are some of the newer programs backed by the agencies.
In May, the ICM Foundation pledged $500,000 to the renovation of L.A.’s Dorsey High School auditorium. The Los Angeles Unified School District will match the agency’s contribution for an overall $1 million commitment. The long-term goal of this alliance is to repair and upgrade auditoriums and theaters at eight LAUSD high schools.
CAA launched its first volunteer vacation to Africa late last year as part of a partnership with Envirotrade to erase the agency’s carbon footprint. Fourteen employees traveled to Nhambita, Mozambique to work with villagers and Envirotrade staff to plant trees, dig wells and increase cash-crop yields. The CAA Foundation repeats the program this August.
The Endeavor Foundation partners with L.A. schools and recently sent agency employees to mentor students at Carver Elementary School for upcoming Compton Unified School District testing. A recent Groundlings fund-raiser, sponsored by Endeavor and featuring Cheryl Hines, Larry David, Ray Romano and Sarah Silverman, raised money for a new Carver playground, to open this September.
The UTA Foundation has an ongoing partnership with LAUSD and University High School in West Los Angeles regarding mentors, scholarships, speakers and grants. This year, the agency added a second school, Canfield Elementary, and established the UTA Reading Program, wherein agents help tackle low literacy rates.
WMA sponsors the Young Storytellers Program at Culver City’s El Rincon Elementary School, enlisting agency employees to spend their lunch breaks mentoring children. The program recently concluded a six-week run at El Rincon Elementary in Los Angeles, ending in the production of “The Big Show,” which featured a student-written script.