AARP unites with industry groups

Stars support Divided We Fail movement

The Entertainment Industry Foundation, the Motion Picture & TV Fund and AARP today kick off a three-year campaign to find solutions to U.S. health care and financial security.

The orgs have sent a Tony Goldwyn-directed PSA to the broadcast and cable networks. The PSA, scored by Philip Glass, features Ben Affleck, Garth Brooks, Dakota Fanning, Morgan Freeman, Eva Mendes, Joaquin Phoenix, Jeremy Piven and Reese Witherspoon, and will air in 30- and 60-second versions.

The Divided We Fail movement is a nonpartisan awareness campaign to get people to ask the right questions about health care and fiscal security — two issues that top Americans’ domestic concerns. The goal is to raise consciousness and lobby D.C. via the website dividedwefail.org.

MPTF Foundation chairman Jeffrey Katzenberg said, “The entertainment industry’s leadership felt that we could make a major contribution to Divided We Fail. Hollywood can call attention to these problems and help galvanize the public into taking action.”

Bill Novelli, CEO of AARP, said, “We need to build a national conversation around these issues, and the entertainment industry is uniquely suited to help us do just that.”

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