WE

Tune In: Original Cable Programming

No. of subscribers: 62 million

Network and Programming topper: Kim Martin

Top originals: Bridezillas, Dirty Dancing, John Edwards Cross Country

Upcoming originals: Adventures in Doggie Daycare, America’s Cutest Puppies

The skinny: WE trumpeted record ratings for its original programming in the past year, particularly the fact that it attracted younger viewers to the female-skewing network, though it hovers around 50th in overall ratings among ad-supported cable networks. Original programming now accounts for 40% of WE’s primetime lineup. Applying research that indicates women tune in for whodunits, WE is adding a “Real Mysteries” anthology series to its Friday-night sked. The network also will attempt to build upon recent gains with two pet-themed series, “Adventures in Doggie Daycare” and “America’s Cutest Puppies” as well as the recently premiered “Cheerleader U” and “Designer to the Stars: Kari Whitman.”

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