Tune In: Original Cable Programming
No. of subscribers: 92 million
Network topper: Steve Koonin
Programming topper: Michael Wright
Top originals: The Closer
Upcoming originals: Heartland (series), Saving Grace (series), The Company (miniseries)
The skinny: TNT has lots of pluses. “The Closer” is a major hit, the most consistently highest-rated scripted series in the history of basic cable. TNT has built up a solid inventory of theatrical movies that are box office winners. Its NBA contract gives it a doubleheader every Thursday, the NBA All-Star Game, and a massive number of playoff games. Despite these assets, TNT fell from first to second place in total viewers among ad-supported cable networks in 2006, and is second again for the first quarter, behind USA. One problem is that TNT still relies heavily on reruns of “Law & Order” and “Without a Trace,” both of which are showing signs of wear.