Tune In: Original Cable Programming
No. of subscribers: 58 millionNetwork topper: Deborah Blackwell Programming topper: Mary Ellen DiPrisco Top originals: I Wanna Be a Soap Star Upcoming originals: General Hospital: Night Shift (series) The skinny: In greenlighting 13 episodes of “Night Shift,” SoapNet is entering the scripted series arena for the first time. But network execs felt the timing was right, as SoapNet is about to clear 60 million homes. The channel has already found success with other original fare, including “I Wanna Be a Soap Star,” which returns this summer for a fourth season — and, for the first time, centers on a soap opera from a network other than broadcast sibling ABC, NBC’s “Days of Our Lives.”
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