Tune In: Original Cable Programming
No. of subscribers: 71 million
Network topper: Geraldine Laybourne
Programming topper: Deborah Beece
Top originals: The Bad Girls Club, Campus Ladies, The Janice Dickinson Modeling Agency, Mo’Nique’s F.A.T. Chance, Tori & Dean: Inn Love
Upcoming originals: 50 Funniest Women Alive (special), Fight Girls (series)
The skinny: Since boosting its subscriber base to 65 million when it partnered with Dish Network in early 2006, Oxygen has added another 6 million potential viewers through deals with smaller operators and has set its sights on reaching 80 million in the coming year. Additionally, annual ad revenue surpassed $100 million for the first time. The 2006 film “Fight Girls” gave birth to a reality series that will premiere in June. Meanwhile, “Bad Girls” is breaking Oxygen records for women’s adult demos and has been boosting “Dickinson,” which in February moved into the timeslot immediately following. In primetime, Oxygen’s February ratings among adults 18-34 improved 51% from the year prior.