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Nickelodeon

Tune In: Original Cable Programming

No. of subscribers: 92 million

Network topper: Cyma Zarghami

Programming toppers: Tom Ascheim

Top originals: SpongeBob SquarePants, The Naked Brothers Band, Drake & Josh

Upcoming originals: iCarly (series), Tak and the Power of JuJu (series), Back in the Barnyard (series)

The skinny: Nick remained the dominant destination for kids’ eyeballs, despite ratings that remained fairly flat for the past year. “SpongeBob SquarePants” continues to be a cultural phenomenon, ranking as one of the most-watched programs in all of cable. The net is making a big push toward the digital age and will launch “iCarly” in the fall. Series, which will feature thesp Miranda Cosgrove becoming a celeb via her own Web site, asks auds to submit content. Signature events, such as the Kids’ Choice Awards, remain a popular way to integrate tykes and preteens with hot celebs, geeky gadgets and summer tentpoles.

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