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MTV

Tune In: Original Cable Programming

No. of subscribers: 91 million

Network topper: Christina Norman

Programming topper: Lois Curren

Top originals: Rob & Big, The Real World, The Hills, Bams Unholy Union, Maui Fever

Upcoming originals: Kaya (series), The Kentucky Kid (series), Me and Mr. Jones (series), Scarred (series)

The skinny: The decline of MTV’s popularity is well documented — and slightly exaggerated. Net has endured hundreds of layoffs and plenty of bad ink already this year as operations at many of the multiplexes were scaled back. And indeed, net has been unable to break out new hits or maintain high ratings for some of its shows, as teens and college students turn to other forms of entertainment. Still, the net has a high level of quality programming and a robust development pipeline, and it still commands a high rate from operators. Don’t count it out yet.

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