Tune In: Original Cable Programming
No. of subscribers: 91 million
Network topper: Rich Ross
Programming topper: Gary Marsh
Top originals: Hannah Montana, Corey in the House
Upcoming originals: Wizards of Waverly Place (series), Phineas and Ferb (series), Johnny Kapahala: Back on Board (telepic), High School Musical 2 (telepic)
The skinny: One of the biggest phenomenons in all of cable — or even broadcast TV — “High School Musical” has cemented Disney Channel’s continual rise as the top stop for kids and tweens. The cabler is on a roll: Since January 2006, the Disney Channel has each month outperformed its previous month in both total day and prime — meaning the outlet has been crowing about its best month ever for each of the last 13 months. The streak is even longer among tweens (kids 9-14), where the channel has exhibited growth each month since September 2005. And with kids 6-11, Disney Channel has grown each month in prime since May 2005 (a streak of 22 months).