Canadian broadcaster begins exec 'redeployment'

TORONTO — Following its takeover of the cable assets of Chum Television, Toronto-based broadcaster CTVglobemedia has given some of its top dogs meatier titles and thicker portfolios.

Former CTV prexy of programming and media group chair Susanne Boyce becomes prexy, creative, content and channels, responsible for creative for CTVglobemedia’s free-to-air, cable and digital platforms (excluding sports).

Rick Boyce, previously prexy of the CTV network becomes prexy of revenue, business planning and sports, including CTVglobemedia’s Olympic coverage for the 2010 Vancouver/Whistler games.

Dawn Fell is upped from group VP of HR and corporate services to executive VP of HR and operations; Andre Serero moves from group VP to executive veep, legal and corporate secretary; Paul Sparkes moves from senior VP of corporate and public affairs to executive VP of corporate affairs; and Robin Fillingham gets to drop VP from his title to become CFO of CTVglobemedia.

The appointments are related to what the company terms “the redeployment of the television brands into strategic Channel Groups.”

No one was pink-slipped in the shuffle, although a rep acknowledged that staffers have moved on, “most of their own choice,” adding, “there’s been a lot of work and negotiation that’s gone on in the last couple of months.”

Canadian regulators approved the takeover in June.

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