Fox has dropped its “Anchorwoman.”
The unscripted skein bowed Wednesday night with an hourlong seg that averaged just a 1 rating and 3 share in the adult 18-49 demo, leading the net to hit the “off” switch after just one night.
Fox, which was set to pair original episodes of “Anchorwoman” with repeats of “‘Til Death” beginning Wednesday, will now air a full hour of the Brad Garrett laffer in the 8 p.m. timeslot until mid-September.
The remaining four episodes of “Anchorwoman” will be streamed on Fox’s website, the net said.
“Anchorwoman” came from 20th Century Fox TV’s alternative unit, Fox21, and producers the G Group. Created and exec produced by Brian Gadinsky, show followed former WWE diva Lauren Jones as she attempted to anchor the news for a small Texas TV station.
Upstart Tyler TV station KYTX is so low-rated that it jumped at the chance to bring aboard Jones — a pageant queen and ex-model who has no TV news experience whatsoever — to read the headlines. “Anchorwoman” focused on the fish-out-of-water story of Jones coming to town and taking a stab at TV news, while some of the station’s real-life reporters cry foul.
KYTX owner Phil Hurley is waiting to see whether the attention heaped on the station via the addition of Jones paid off in the ratings.
“We’re disappointed,” said Hurley, who held a viewing party for staffers Wednesday. “We hadn’t seen the show until Wednesday night, and laughed at everything that came up. We’ll be just fine.”
As for Jones, the temporary anchor spent 30 days at the station earlier this summer, but is back in Los Angeles.