Viacom, Network18 strike deal

Duo join forces on joint venture

Viacom and Indian TV group Network18 on Wednesday completed formalities for their joint venture, Viacom 18 Media Private.

Viacom 18 will operate the local nets MTV, VH1 and Nickelodeon India, while Studio 18, Network 18’s movies division, will continue to produce, acquire and distribute Hindi-language pics.

Venture will launch a suite of channels from the MTV Networks portfolio and new brands. These start with a new Hindi-language general entertainment channel in early 2008.

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