Hong Kong park gets new senior VP marketing

HONG KONG – After a nine month vacancy, Hong Kong Disneyland has finally found someone to take up position as its senior VP of marketing. Park has tapped Mouse veteran Jill Estorino.

Position fell vacant in April last year when Roy Tan Hardy ankled and park had initially sought candidate with relevant local and mainland China experience. Park’s VP of public affairs, B.C. Lo confirmed Estorino’s appointment, which surfaced after an internal memo reached the local press. Park spokesman says Estorino is not a direct replacement for Hardy.

Previously marketing director at Walt Disney World in Orlando, Estorino has a total of 15 years at the Mouse House. She has already arrived in Hong Kong and will report directly to managing director Bill Ernest.

Park opened in Sept 2005. Its first nine months were marred by organizational blunders, PR gaffes and testy relationships with local and Chinese travel industry. It missed its first year visitor target, but with operations seemingly running smoother, Ernest said in Sept that year two target remained at 5.7 million visitors.

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