A product of TV has created a product from watching too much TV that will likely only appeal to TV watchers. Blake Lewis, as a contestant on “American Idol” and in his debut recording, seems hardwired by the first decade of MTV, keen on imitation, synth acts and a white-bred, commercial-friendly version of music pioneered by African-Americans. He retains the one thing that distinguished him on the show, his beatbox, but where that fooled the “AI” judges into thinking they had stumbled onto something original, his debut points out how that affectation mostly covers his extremely limited range. Lewis was not one dubbed Justin Timberfake in “AI’s” dubious season 6, but the title suits him just fine for “Audio Day Dream.”
“ADD,” perhaps not surprisingly, is an unfocused effort. He bounces between unconvincing attempts at being a new wave act, a beat-happy club singer and a white soul boy — it’s the sort of effort one would expect out of a Brit convinced they had the soul of an American black man — and only one tune, “How Many Words,” bears any mark of distinction. Beyond the dated artwork that one would have found on the side of a van parked at Pacific Stereo in 1982, Lewis and his producer-songwriters opt for sounds that are far too familiar, removing whatever bite they may have possessed when they were fresh.