MTV rapping with pros, celebs

Hip-hop panel to judge reality competition

MTV is close to a development deal for “Rapping With the Stars,” a reality competition show that will pair celebs with hip-hop pros.

Project features teams squaring off in range of rap-oriented musical challenges. A hip-hop world panel will judge.

Deal is being negotiated with Giuliana DePandi from E! as well as Kimber Rickabaugh and Paul Miller from RickMill Prods and 3Arts.

“Rapping” is being overseen by Tony DiSanto, who was recently upped to oversee much of the net’s original programming in wake of Lois Curren scaling back her responsibilities.

With “Rapping,” MTV is looking to capitalize on its music niche by crossbreeding it with its nonscripted focus.

The pro-am format has been a hit on ABC, which has scored strong ratings for “Dancing with the Stars.” But the concept doesn’t always work, as Fox found out last year with its ill-fated “Singing With Celebrities.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading