‘Grand’ game franchise

Microsoft pays $50 million for download rights

Just how much is one of the videogame industry’s biggest franchises worth?

About $50 million, according to Microsoft, which paid that much to “Grand Theft Auto” publisher Take Two Interactive for exclusive downloadable content related to “Grand Theft Auto IV,” which comes out in October.

Take Two reported the figure, which is presumably an advance against its share of reve-nue from gamers who download the extra “chapters” via Micro-soft’s Xbox Live service, in a recent earnings report.

The huge advance, more than twice what it costs to produce the typical videogame, dem-onstrates just how big “GTA” has become and how important it is to Microsoft to have exclu-sive content for its Xbox 360 that isn’t available on Sony’s PlayStation 3 or the Nintendo Wii.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Music News from Variety