Watchdog website creates critical online game

How much can Rupert Murdoch and his media empire rile people?

Enough for a watchdog org to create an online game called “Whack-a-Murdoch,” in which players try to stop Rupe from buying up more media properties by swinging a digital hammer onto his computer-generated head as it pops up on a U.S. map

“We’ve had an amazing response,” says Jen Howard, spokeswoman for

Indeed, traffic on the site was so heavy on Oct. 17 that the game overloaded and shut down temporarily.


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