Former V2 prexy joins record label

Andy Gershon, former president of the recently shuttered V2 Records, has joined Epic Records as the label’s exec VP. He has been charged with expanding and diversifying Epic’s roster in all music genres.

Epic has plans to evolve from a traditional record label into a brand-building music company, and Gershon will help lead the creation of a new business model for the music company.

“I trust Andy’s instincts on where musical tastes are going,” said Epic president Charlie Walk, “and he has always been one who doesn’t conform to the constraints that are put on our business. Epic will greatly benefit from his creative edge and forward-thinking ability to find new and interesting platforms to develop artists.”

Gershon is based in New York.

As prexy of V2 Records, Gershon led a label that was home to of the White Stripes, the Raconteurs, Josh Ritter and Moby. With Mark Williams and Scott Litt, Gershon formed Outpost Recordings, a joint venture with Geffen, in 1996.

He got his start in management, working with Love and Rockets, the Cocteau Twins and the Sundays and discovering the Smashing Pumpkins.

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