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Oz’s Seven gets ‘Up Close’ to Coke

Australian network supports local music scene

SYDNEY — Seven Network has inked a deal with Coca-Cola that will see the web produce a branded music skein “Coca-Cola Live ‘N Local Up Close,” as well provide content on the Yahoo!7 online site.

Deal is part of Coke’s Live ‘N Local promotion that supports Oz music.

Skein will be 25 half-hours featuring performances by some of the biggest name local and international acts including Grammy-award winning Wolfmother and Blighty’s Gomez; “Up Close” will be hosted by Aussie indie rocker Sarah McLeod, formerly of band Superjesus.

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