IMG pact strikes chord

Duo tunes in joint venture

To expand soundtrack opportunities for performing classical artists and recording/performing projects for film composers, the Gorfaine/Schwartz Agency and IMG Artists have created a joint venture.

Gorfaine/Schwartz, a leading music agency for film and television, and IMG Artists, performing arts management and booking specialist, will exclusively offer their clients the ability to explore additional avenues of artistic expression and collaboration, including film, television and multi-media live events.

Partnership is also looking to create events that would involve artists from both rosters.

Michael Gorfaine, Samuel Schwartz, IMG president and chief operating officer Jeff Fuhrman and IMG Artists’ senior VP and associate director Elizabeth Sobol will oversee the joint venture.

The two agencies are working on three projects: The Dave Stewart Songbook, “Not the Messiah” and “August Rush.”

Dave Stewart, producer, songwriter and leader of Eurythmics, will be joined by a 30-piece orchestra and guest musicians performing his catalog of works. It starts at London’s Tower Music Festival on July 14; Stewart is doing some preview shows at L.A.’s Viper Room this week.

“Not the Messiah” is an oratorio penned by Eric Idle and John Du Prez of “Monty Python’s Spamalot,” in which the story of the Messiah is given the Monty Python treatment. Concert presentation opened last week in Toronto.

The partnership is working with Warner Bros. on concert presentations based on the movie “August Rush,” scheduled to be released Oct. 19. Film’s music is from artists such as John Legend, Chris Botti, Hans Zimmer, Mark Mancina and John Ondrassik.

Sobol, in discussing the partnering of a performer and a film composer, said, “The beauty of this is we can introduce artists early in the process. … In the rapidly evolving world of performing arts, this partnership allows us to go outside the traditional roles that management and booking agencies usually play.”

Idea for the collaboration was seeded during production of the film “The Red Violin.” Gorfaine/Schwartz represented the composer, John Corigliano, and IMG Artists managed the soloist, violinist Joshua Bell. Success of the soundtrack was the catalyst for a closer working relationship between the two companies.

Gorfaine/Schwartz’s roster of composers, songwriters and producers includes John Williams, Hans Zimmer, James Newton Howard, Ennio Morricone, Thomas Newman, James Horner, Mike Post, James Taylor, Randy Newman, Stewart and Glen Ballard. IMG Artists represents Bell, Itzhak Perlman, Renee Fleming, Anna Netrebko, James Galway and Pilobolus.

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