Jay Frank, who was responsible for Yahoo’s music programming, has joined CMT as senior vice president, music strategy.
Frank will oversee CMT’s music and talent division, and all of the network’s on-air and digital music initiatives across multiple platforms. Serving as the brand liaison to the country music community, Frank will relocate to CMT’s Nashville office and report to Brian Philips, executive vice president and general manager, CMT. Frank will begin his post at CMT in August.
At Yahoo, Frank was integral in securing music premieres and performance exclusives for Yahoo Music from such artists as Madonna, Faith Hill, Big & Rich, Toby Keith, Eminem, Nelly, Linkin Park, 50 Cent and Coldplay. Frank oversaw Yahoo’s radio programming and coordinated artist relations. He was instrumental in helping break a number of acts.
“He’s an experienced dealmaker in the fastest-breaking field of entertainment — digital music,” Philips said. “He finds and breaks new artists, has a natural flair for promotion and will make sure music saturates every CMT platform.”
Frank adds: “For several years, I’ve watched country music change into a genre that embraces many styles and is no longer just enjoyed by pure country fans. Working with the largest country music network and website in the world is an enormous opportunity for me to help strategize the growth of these new fans and take country music to new, unforeseen heights.”
Prior to joining Yahoo Music, Frank was senior music director at the Box Music Network, managing all daily music activity on the musicvideo network and coordinating programming efforts.