Now that he’s a big comic star, Sony is trying to make back the coin it lost on a pair of unaired TV projects toplined by Dane Cook.
On Aug. 21, the studio’s homevideo division will release “Dane Cook: The Lost Pilots,” a single disc compilation of the comic’s failed attempts to make it in primetime. Cook shot back-to-back projects for Sony Pictures Television in 2004 and 2005, but neither one managed to get a series order.
While webheads weren’t impressed, Sony is betting Cook’s core base of young male fans will shell out a suggested $14.95 to see Cook play a comedian just cast in a sitcom and a slacker who takes his buddies on wacky adventures.
This isn’t the first time Sony has cashed in on the sudden fame of one of its past TV stars. A couple of years ago, when “Alias” was at its zenith, the studio rushed out a little-seen Jennifer Garner drama called “Significant Others.” The show was an ensemble built around Jennifer Love Hewitt, but that didn’t stop Sony from marketing the title as a Garner vehicle.