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‘Sex’ and the city of tabloid rumors

'City' suffers from endless leaks of photos

With the “Sex and the City” movie shooting on the streets of New York, it’s no surprise the film has become catnip for Gotham’s fashion, high-society, publishing and tabloid realms.

And that’s resulted in seemingly endless leaks of photos, gossip and possible key plot points. The parade of paparazzi shots and “if A, then therefore B” plot deductions have created a rubber-neck fascination not seen since “The Devil Wears Prada.”

New Line, while limiting official set access, has done little to shield the production from looky-loos. But as with the shoot of the final scene of “The Sopranos,” which became a Gotham media obsession five months before the finale aired, hyperknowledgeable fans — many of whom oversee celebrity media coverage — have strung together several plot points.

Among the possible scoops: Carrie marries Big, and Charlotte finally has a baby. And could there be a flashback?

Gawker.com waggishly anointed the production “The Most Important Movie Ever Shot in New York,” running a dozen fan-on-the-street updates in the past month. Ditto the tabs, which have festooned their pages with giddy headlines and “candid” shots of Chris Noth, Sarah Jessica Parker and the gals.

Some of the tips are obviously coming from fashion designers angling for coverage. But some appear to be coming from the production itself, even though New Line is officially mum.

As far as managing the proliferation of photos, film vets who have been through similar highly conspicuous location shoots say there are two basic options to manage the keen interest: Strictly limit photos to only a handful of official shots, or flood the market by allowing unfettered paparazzi.

In media-centric Gotham, things seem to have defaulted to the latter option.

Sam Thielman contributed to this report.

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