You will be redirected back to your article in seconds

Rialto’s ‘Grease’ toots its own horn

Advertisement get creative with critics' quotes

The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative.

In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation attributed to a different publication (the Post, the Daily News, Entertainment Weekly, New York Magazine, the New Yorker and the Associated Press).

The words “the one that I want,” of course, were the part of the title of TV casting competish “Grease: You’re the One That I Want,” the NBC skein that cast the show’s two leads. That title was certainly mentioned in reviews and features about the show — but was by no means indicative of endorsement.

Many legiters giggled at the audacity, but critics were miffed. The ad reportedly won’t run again.

More News

  • Adam Schiff

    House Democrats Release Response to Nunes Memo on Russia Investigation

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • NMHC Impact Awards

    Aubrey Plaza, NHMC President Call Out Under-Representation of Latinos at Impact Awards

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • Las herederas The Heiresses

    Berlin Double Silver Bear Winner 'The Heiresses' Sells Major Territories (EXCLUSIVE)

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • Touch Me Not

    Berlin Festival Awards: 'Touch Me Not' Wins Golden Bear for Best Film

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • John Oliver Lawsuit Dismissed: 'Last Week

    John Oliver Victorious: Coal CEO's Defamation Suit Dismissed

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

  • Dovlatov

    Berlin: Netflix, Multiple Foreign Distributors Take Alpha Violet’s ‘Dovlatov’

    The new Rialto revival of “Grease” wasn’t exactly the one critics wanted — reviews were largely downbeat — but that didn’t stop producers and advertisers from getting creative. In an ad for “Grease” that ran Aug. 22 in the New York Post, the exclamation “The One That I Want!” is repeated several times, each quotation […]

More From Our Brands

Access exclusive content