Regal plugs in patrons for quality

Moviegoers can report problems electronically

When the pre-show warning telling patrons to turn off their cell phones and pagers appears at certain Regal Entertainment theaters, at least one patron will be exempted.

Exhib chain is expanding its “guest response system” from 13 theaters to 114. One moviegoer in each theater, selected from Regal’s club for loyal patrons, will be given a pager that they can use to alert management to problems.

Device comes with four buttons: one for picture quality, one for sound quality, one for piracy (i.e. illegal camcording) and one for “other disturbance.”

That vague final category, sure to be the most popular, includes rude behavior by fellow patrons, such as talking, texting or using their own pager that wasn’t given to them by the theater.

There’s no button however, for another common moviegoer complaint : “Help! This movie sucks!”

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