Looking to drum up buzz before the return of its critically beloved but ratings-challenged “Friday Night Lights,” NBC is offering a clear-eyes-full-hearts-can’t-lose proposition for potential viewers: a money-back guarantee on DVDs of the show’s first season.
While some dramas cost up to $70 for a season compilation, NBC’s homevid unit is practically giving away the “FNL” sets, with prices at just $20. Half-season packages run $10.
“You’ll love this show,” say the stickers on the DVDs.
Viewers who don’t can always punt: Filling out a form at fnlguarantee.com will get their bucks back.