Dori pre-sells ‘Lalola’ telenovela

Tel Aviv-based Dori Media Group has signed presale deals with nets in Latin America for “Lalola,” a telenovela it is co-producing in Argentina.

Chile’s Canal 13, Ecuador’s Ecuavisa and Mexico’s Multivision, among others, picked up the 150-hour comedy, said Silvana D’Angelo, director of international sales and marketing at DMG’s distribution unit in Buenos Aires.

“Lalola” tells the story of a womanizer who must face men’s advances after a conquest turns him into a woman.

Argentina’s Underground Contenidos created and is co-producing the novela, which will bow later this year on Argentina’s No. 4 broadcaster America TV.

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