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Tony boost biz; ‘Blonde’ 924g

Broadway Grosses

NEW YORK Broadway gained a healthy glow in the wake of the Tonys in Week 3 (June 11-17), with a solid number of shows on the boards seeing increases in sales, though not spectacular ones.

To no one’s surprise, “Spring Awakening” ($725,293), which cleaned up with eight awards, got the biggest bump of the week, climbing $80,000 into best-so-far territory.

Other shows to sell better than ever in Week 3 include “Legally Blonde” ($923,677), up $65,000 without the help of Tony love, and “Frost/Nixon” ($536,068), up a bit after lead thesp Frank Langella’s expected trophy win.

Revival winner “Company” ($274,628) was up by almost $50,000, and triple-medallion winner “Grey Gardens” ($459,289) rose by about $30,000.

Meanwhile, 13-year-old Disney tuner “Beauty and the Beast” ($856,358) pulled in 96% capacity crowds as it heads into its finals weeks, and “Hairspray” ($700,705) also had a strong sesh.

Total receipts for 34 productions rose by $450,000 to $20.1 million.

“Mamma Mia!” ($870,296), “The Drowsy Chaperone” ($549,604), “The Year of Magical Thinking” ($264,219) and “Talk Radio” ($224,033) all saw dips of about $40,000, although the slide for “Radio,” which will close on schedule June 24, can be explained by star Liev Schreiber’s pre-arranged absence from a couple of weekend perfs.

In its last week, “The Pirate Queen” ($458,149) sold about the same as the prior frame, drawing 54% capacity crowds.

Previewing tuner “Xanadu” ($151,834) endured the loss of star James Carpinello due to an ankle injury. Production, with Cheyenne Jackson taking over the lead from the understudy later this week, will now open July 10.

The 27 musicals grossed $17,950,369 for 89.5% of the Broadway total, with attendance of 236,132 at 85.1% capacity.

The seven plays grossed $2,115,265 for 10.5% of the Broadway total, with attendance of 34,989 at 73.8% capacity.

Average paid admission was $76.02 for musicals, $60.46 for plays and $74.01 for all shows.

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