Tony winner gets box office boost
“Spring Awakening” had a good week even before its eight Tony wins Sunday prompted sales to go through the roof, with producers late Monday estimating that the rock tuner would sell in the realm of $1.25 million in tickets between the 8 p.m. Sunday start of the kudocast and the end of the day Monday.
For the week ending June 10, sales for “Spring” rose nearly $60,000 to a healthy $644,716, and the show played to auds at 92% of capacity.
It was a strong frame for Broadway overall, with 36 shows on the boards pulling in a total of $20.4 million, up $1.7 million from the prior sesh. Attendance was up by about 15,000 to 273,988, or 80% of total capacity.
Nearly every production saw an increase at the box office — particularly “Mary Poppins,” up $110,000 to $1,155,520, as well as “Grey Gardens” ($430,934), “The Drowsy Chaperone” ($593,483) and “Hairspray” ($663,058), all up by about a hundred grand each.
“Frost/Nixon” ($529,772), ballyhooed in the press for a while now for Frank Langella’s turn as the former president (which won its expected Tony last night), had its best week ever.
Two more transfers of straight plays earlier seen in London rose also, but these were playing their final week. “A Moon for the Misbegotten” ($568,936) upticked more than $85,000 in the last days of its limited run, and the well-reviewed “Journey’s End” ($235,659) sold $75,000 more than the prior week (which was, proportionally speaking, a stellar rise of 47%).
“The Pirate Queen” ($454,325), which has been slowly sinking and last week announced it would shutter June 17, heads into its final frame with a minor bump of $12,000.
There were only a few Rialto offerings that dipped last week, and those that did — “The Year of Magical Thinking” ($303,429), “Company” ($225,985) and “Radio Golf” ($166,369) — fell only slightly. Despite the revival win for “Company,” the low grosses for both that show and “Golf” has legiters wondering how long the productions will hold out before throwing in the towel.
Previewing Roundabout revival “Old Acquaintance” ($175,423) upped its sked to a full eight perfs, while “Xanadu” ($140,206), which opens June 26, stayed about on par with its prior week’s sales.