The top ticket for the upcoming Broadway tuner “Young Frankenstein” will be $450 — $100 higher than the $350 top-tier ducat at “Jersey Boys.”
According to a group sales memo for “Frankenstein,” the $450 pricetag for “premier” seats, which are a step up from “premium” seats that will cost $75 less, will be charged for the four weekend perfs on Friday, Saturday and Sunday. Weekday shows will run $350 for premier tickets.
Regular-price tickets for “Frankenstein” will reach $120 for all performances. That’s slightly higher than many other musicals on the Rialto, which often charge $110 or $115. “Jersey” tickets hit $120 on weekends.
For “Frankenstein,” about 250 tickets per performance — out of the Hilton Theater’s approximately 1800 seats — will be premier or premium, with less than half of those being tagged as premier.
Still, the high prices, set even before the show’s out-of-town tryout, is a mark of the confidence of the producers of “Frankenstein,” the hotly anticipated new tuner from Mel Brooks. Brooks’ 2001 Rialto smash, “The Producers,” was the first to hawk premium-priced tickets for seats in prime locations that could be purchased with less advance notice but at a boosted price. At the time, that price tag topped out at $480.
Since “The Producers,” the practice of premium pricing on Broadway has become commonplace, becoming a factor in helping to extend the longevity of many shows.
“Frankenstein,” based on Brooks’ 1974 pic, stars Roger Bart, Megan Mullally, Sutton Foster and Shuler Hensley. Produced by Brooks and Robert F.X. Sillerman, the $16 million musical tries out in Seattle in August before hitting the Hilton in Gotham for a Nov. 8 opening.
According to the group sales memo, tickets are on sale through November 2008.