Broadway box office began to heat up last week, with total receipts climbing more than $600,000 to $20.15 million.
Late May usually sees a pickup in Rialto sales, as auds are prodded by the legit awards frenzy, which really kicks into high gear with the Tony nominations.
One production racking up a slew of awards, “The Coast of Utopia” ($539,968), won’t be around to reap the B.O. benefits: The Lincoln Center Theater production wrapped its limited engagement May 13, playing to 92% capacity crowds.
The other award fave, tuner “Spring Awakening” ($450,097), could use a little kudos fever to bring in larger auds than the 67% capacity last week, which saw grosses rise by almost $30,000.
Still, it’s a couple of awards-magnet revivals that need trophy buzz the most: “Company” ($233,902) rose only marginally, and things look dire at “Journey’s End” ($89,590), playing to houses less than a quarter full.
The majority of the 36 productions on the boards saw increases this week, with the largest bump going to Fantasia-fueled “The Color Purple” ($1,020,793), propelled by more than $130,000 into the week’s millionaires’ club.
Nice jumps in the high-five figures went to “Mary Poppins” ($1,103,779), a momentum-building “Legally Blonde” ($840,383) and “110 in the Shade” ($293,314). “Shade,” which opened last week, was back to a full production sked after the cancellation of three perfs the prior sesh.
Among plays, “Radio Golf” ($184,370) managed to climb by nearly $50,000 despite losing the take from a comp-heavy opening perf last week. Other nontuners on the rise were “Frost/Nixon” ($446,776), “Inherit the Wind” ($429,206) and “Talk Radio” ($221,789), along with “Deuce” ($426,531) and “Coram Boy” ($277,421), coming off their opening weeks.
Only a handful of shows dipped at the box office, among them were “The Phantom of the Opera” ($676,802), down by around $75,000, and “The Drowsy Chaperone” ($575,711), off by more than $60,000.
The 26 musicals grossed $16,592,667 for 82.3% of the Broadway total, with attendance of 176,158 at 79.2% capacity.
The 10 plays grossed $3,560,525 for 17.7% of the Broadway total, with attendance of 53,950 at 74.4% capacity.
Average paid admission was $94.19 for musicals, $66.00 for plays and $73.84 for all shows.