Box office gets Bowled over

Broadway Grosses

NEW YORK — Combine the Super Bowl with the annual buy-one, get-one-free-for-your-child marketing initiative of Kids Night on Broadway Jan. 30-31, and you’ve got a recipe for box office dips all along the Rialto in Week 36 (Jan. 29-Feb. 4).

Only a few shows saw improvements from the prior sesh. The Manhattan Theater Club’s “Translations” was up more than $70,000 over its comp-heavy opening week and, following a frame with no shows, “The Coast of Utopia” played five times, including the first perfs of the trilogy’s third part, “Salvage.”

Rialto stalwart “The Phantom of the Opera” rose around $30,000 and “Hairspray” ticked up a bit.

Other than that, Broadway sales slid across the board.

“Mary Poppins” was down more than $100,000, although it still sold enough to maintain its hold on third place. Disney tuner “The Lion King” also fell around $100,000, due in part to its first-time participation in the Kids Night program.

On the other hand, the oldest Mouse House show, “Beauty and the Beast,” got a boost from Kids Night popularity, outselling newer Disney offering (and fellow Kids Night participant) “Tarzan.”

Falling around $40,000, “Spring Awakening” wasn’t exactly booming, but nonetheless seemed to do respectable biz for a musical still working on building its aud.

Landing under the $300,000 mark were, among others, “The Vertical Hour” (at 55% of capacity) and “Rent” (at 52%). “Vertical” hasn’t proved the box office performer one might have thought it would be with A-lister Julianne Moore toplining, and recently announced it will close three weeks early.

Total gross for 27 shows on the boards was $13.9 million, down from $14.5 million the prior week but ahead of the $13.2 million tally from the same week last year.

The 23 musicals grossed $12,921,106 for 93.0 % of the Broadway total, with attendance of 178,805 at 73.2% capacity.

The four plays grossed $971,731 for 7.0% for the Broadway total, with attendance 17,427 at 64.5% capacity.

Average paid admission was $72.26 for musicals, $55.76 for plays and $70.80 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading